• Presenter references all the info seen on the OSG (except disclaimer), they are also part of the brand, can react on the spot to live feedback from the director, and is seen to be trustworthy and a reliable source of information.
  • OSG is a back up – the idea is for viewers to focus on the presenter.
  • Text transitions are passive, such info is passive (a reminder), its intentions is not to draw too much attention (not rotational animation), use of “corporate fade”.
  • Exception of passive OSG is during “EZPay” where there will be pulsating elements, as well as stock levels which is real time information.
  • All OSG is prepped 24 hours in advance. The planning department fill the show with products, averaging 15-20 items an hour, 17 hours a day (live)…
  • Use of software Viz Artist, broadcast graphics department work closely with software engineers to update all information.
  • Text SMS from audience reviewed by Director’s assistant before broadcasting it as OSG live.
  • Showcases can be re-run, in these incidences, live graphic elements e.g. stock levels, are overlaid previous recording so it is still real time information. These graphic boxes are bigger than usual.
  • Showcases can be re-used on their other sub channels: Beauty, Night Time and Style.
  • OSG throughout the years has developed considerably, same equipment but more knowledge means there is a quicker reaction to air.
  • OSG has responded to customer feedback, it has become more savvy, flexible, more information provided that customers have wanted.
  • OSG now adapted for widescreen television through viewing trend research, this is why the “L” is further to the left in comparison to OSG for 4:3 television screens.
  • Always evolving, the running text along the bottom is featured right at the bottom for the BBC, at QVC it is higher up, pushing the space and limits to see what is acceptable (e.g. do viewers want to see more studio shots?).

Maverick Television Notes RE Embarrassing Bodies Live at the Clinic Technology:

  • Feeds come from Skype, with a processing system that slightly reduces the screen size (to avoid messages from Skype appearing in the output picture).
  • This is sent to a preliminary mixing desk which can take up to 32 Skype feeds. Then an initial gallery op which sends 8 video feeds to the main gallery onto 2 quad screens (so director can see who is available). Gallery chooses which feed is outputted to the big studio screen, or full screen for viewers.
  • Doctors see the same thing in the studio as what viewers see on their TV screens. It is the initial gallery that selects the best feeds to output.
  • Sound is the biggest issue, if on one end of the conversation (e.g. the Doctor) speaks over the other (e.g. the contributor at home) it cuts the initial sound. This is how the Skype tech works. There is a sound mixer but this problem can still occur.
  • Video quality improved since last series. Simple things to improve quality include closing down all other programmes (of the contributor), ensuring no one else is online at the contributor’s home. Also things that Maverick has developed…
  • Although Skype is a great, intelligent software for video chats, it isn’t built for TV. It takes a lot of work to look good, a lot of planning and staffing. The use of it will grow though over the coming years.

ThinkBox TV Notes RE Television Technologies:

  • Linear TV still reach 74% of the population every day, now with more platforms in getting content, people do not care how they access content.
  • 280 channels in 2011, latest being 4Seven (7th July 2012), similar to a catch up service but as a channel, replaying the programme with the most “buzz”.
  • YouView – streaming content from the web to your TV screens. Known as “Freeview on Steroids”, to combat Freetime from Sky, and TiVo from Virgin Media, BT to bring out own box. (Viewing ratio – 40 : 37 : 14 : 5 (1% others…)).
  • Catch up on live TV, minus the broadcaster’s original ad, replaced by service’s ad (monetise).
  • Other TV Technologies include 3DTV (10mil bought this year), Super Hi-Vision (7680 x 4320 px, 22.1 surround sound), Organic LED TV (4mm thick), Transparent Displays (Smart window).
  • DTRs, in 51% of homes, users claim they use time shift function, reality only 15% do, prompt playback however within 2 days of broadcast (80%).
  • Devices becoming TV penetration (Tablet 11%, Laptop 61% (exceeding Desktop), Smartphone 56%), but still…majority watches content from TVs.
  • VoD services to become more personal/overload with ads, 4oD has 8 different ad schemes allowing viewers to interact with ad clip, ITV overlays questions, depending on answer determines if you can skip the ad, C4 using geo-targeting/weather targeting/ live feeds, TiVo app turns second screen smart phone into an additional remote control, iPlayer allowing viewers to download episodes, to move viewing away from the computer.
  • Connect TV (i.e. Smart TV/Internet connected), current OD players to syndicate with Smart TV, some brands have own player, Games Consoles have strong connectivity (in 55% of homes),  WiiU (console and controller becomes content device) and Nintendo TVii, Smart Glass (XBox screened in different platforms), PS Vista (with catch-up content).
  • 2nd screening, 50% have ever 2-screened, 21% do this daily, only 3.5% of overall TV audience is ever 2-screening
  • TV continues to play a central role even among multi screening, multi screening draws audience to TV, becomes more involved, they want to talk about TV and ads, don’t want to miss out on live TV, multi screening keeps viewers in the room especially during ad breaks (stay in ad break yes : no – Multiscreen 81 : 19, Without 72 : 28)
  • Great advertising opportunity, instant response, rewards for instant action, Million Pound Drop phone app (12.4% peak passive to active audience YoY), possible ad opp with supermarkets during ad break, players play for money off vouchers, supermarket also gains info on customer.
  • Companion apps and watermarking – visual vs audio. Still imagery for visual (Blipper, Erasma, TV Tak). Audio activated (Shazam).
  • Zeebox “TV’s sidekick” (1.3 mil subscriptions, around 400,000 active users), Zeetags overhear commercials or reads keywords and creates tags of the product that link to instant purchase websites e.g. Amazon, 2 clicks away from a buy, companies can buy tags or it will be picked up otherwise (would send to wiki page though).
  • App developers for the TV, would FB/Twitter work just as well? Would you want to share this on the main family screen? Apps make TV screen smaller, why would you do that? Keyboards don’t belong in living room, makes it difficult to input buying details, make app as another remote…TVs aren’t built for app environment (i.e. processing power). How can TV apps monetise?