Hello guys!

I wanted to do something about graphic elements in title sequences, since is related to my MPP, and i developed the subject of my essay after reading the “Am I type?” text where the author analyzes typography also related to the cinema, talking about title sequences. This is a draft of the structure and the contents of my essay.

INTRO

Title sequences sometimes use only typographic elements to convey the message, just text that moves. Different movements have different meanings and evoke different emotions.

What does a certain movement want to tell us?

What does a text moving vertically express and how is it different from a lateral movement?

In my essay i will explain the meaning of different movements (toward the camera, away from camera, vertical, downward, from left to right, from right to left) and i’ll support them with examples.

KINETIC TYPOGRAPHY IN TITLE SEQUENCES

Kinetic typography has been defended as “…the integration of “typography and motion” or “text that moves otherwise changes over time”.” (Browne, 2007).

Roland Bathes (1977) theory suggests that text can be a representation of an image, this insinuates that text has the same properties as an image and can symbolise messages and semiotics. This theory can be applied to all signifiers to find meaning in objects within the title sequence.

The first title sequence to animate type in a subject-appropriate way was Gone with the Wind, with titles that gust on and off the screen, italicized as if by sheer gale force.

Example of kinetic typography: North by northwest

MOVEMENT’S MEANINGS AND CASE STUDIES

– figures moving toward camera (heighten drama): Crash (1996)

– figures moving away from camera (increase a sense of sadness and romance): -still have to find it-

– vertical movements (aspiration, joy, power, and authority): Catch me if you can

– downward movements (grief, death, insignificance, depression, weakness): -still have to find it-

– Movement from left to right (psychologically natural): Down with love

– Movement from right to left (tense and uncomfortable): Psycho (1960)

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