Hi everybody,

Thanks to all of you for your comments, these were really helpful. Now I have clear what I want to research, so my essay has changed a little bit, but in some aspects continue being related to the precious one.

This is my essay structure, all of your comments are more than welcome:

Research question

Are human values re-emerging in the contemporary graphic design practice?

Introduction

-Brief description telling about what I am researching, Why graphic designers are reverting back 

to works with a handmade touch?

– Look  for aspects like handmade typography and investigate the relation of the aesthetic used nowadays in    relation to past movements/methods.

– What offer a handmade work in regards to add value to the form / design?

– What can offer a handmade work to the result of a design that modern proccess / digital work don’t offer?

– Look at works of contemporary graphic designers to see how this use is applied.

Some examples:

http://www.hort.org.uk/ 

http://www.kokoromoi.com

http://www.lucianomarx.ch

http://jblyth.com/

http://nousvous.eu/weyou/

http://www.mikeperrystudio.com/

 

– Do a research of brands which are taking inspiration of the use of handmade / DIY stuff.

Here you can see some examples:

Advertising campaign:

Nike: Make it count 2012

http://www.wearehq.com/2012/01/nike-make-it-count-campaign/

Urban Outfitters new logo 2011:

http://www.stuart-reed.com/Branding/Urban_Outfitters_Logo.html

Books you can buy in Sixpack France shop inspired by zines.

http://www.sixpack.fr/en/events/sixpack-france-ss11-lookbook-by-diy-limited-series

Questions to develop my conclusion

Is all of this just a question of trend where graphic designers are trying to be “differents”(not using just computer)in a digital era? Are the big business (like the examples of brands I put above: nike, sixpack, urban outfitters…) destroying the handmade aesthetic?

Advertisements