Hi everybody,

I am going to expand this brief information of my research paper as soon as possible, but I want to write it down now for any comments from you and I’d really appreciate any feedbacks. I have lots of distractions (that I have nothing to do with it) nowadays and i am looking for a little gap to write it for a while, now I’m going to do it quickly and come back for further writings.


What is the position of a designer in society, to effect the cultural environment and enrich the social values?

Introduction for my research area

The well-known American graphic designer Milton Glaser often says “Good design is good citizenship.” This statement brings the question “What is good design?” firstly. Does form and aesthetic perfection make design ‘good’, or is it faultless conception and intelligent usability?

Nevertheless, one can be a great successful designer without necessarily being a ‘good citizen’. But good design has the power of adding value to society, effecting the cultural envelope directly. So it can be said that, design and citizenship must go hand in hand. With the term ‘citizenship’, Milton Glaser aim at ethics, morality and social conscience.

Thinking of design for corporations, what is the responsibility of a designer if design is innocent but the client is tainted? Being amenable to some moral standard is the key. According to a big amount of theorists, designers, artists etc; a designer should be professionally, socially and culturally responsible for the impact of his/her design on the citizenry.

The certain truth is; beauty makes people feel good and satisfy their senses. Being around something that is beautiful encourages people emotionally, sensually and intellectually. This situation can be defined as a ‘multimedia experience’. During our educations of communication and design, we have learned how to criticize form and create good ones. Filling the base is the hardest part, because sometimes it can be too personal to be taught in school. When aesthetics serve a certain thing, beauty gets clear of being luxurous or insignificant.

As beauty has such power on people, what is the position of a designer in society, to effect the cultural environment and enrich the social values? When issues like morality, ethic and responsibility are taken into account, the first issues to be considered are corporate design, consumerist society (global economy as well), graphic design’s social content as a form of social production, ethical and social responsibilities, and the power of graphic design.

Some problematics that I want to exchange ideas with you 

For you who have read the First Things First Manifesto, do you think that it is an idealism that is impossible and impractical to live up to on an everyday scale?

Is it a good thing to seperate our work from the social context in which it is received and from the purpose it serves?

Is it possible to  earn a good living by working for companies that are not obviously out to poison the world (although they may have their tacky sides), and at the same time work with those whose critical view on the bigger picture you share, as Max Bruinsma mentions in his article Culture Agents?

How can a graphic designer be a part of the public debate? What is the most appropriate and powerful medium, audience, environment, abilities etc.?

How did “mass design production” (technology, softwares) affect the ethical values of the graphic designer?