In this article he describes Graphic Design and designers to be reaching a point of redundancy. That we have segregated ourselves so far from the public to which we are trying to communicate that they no longer feel they need us or respond to our work or even respect what we do (the element of the marketing rhetoric that is bringing suspicion into society again). He blames the education systems of making us into a “high-art” community where everything we know about the qualities of Graphic Design is a self pomping myth, and that we are promoting this waste, consumerist culture we live in.

I, admittedly, like this thought process! And kind of agree to a certain degree, though I know how important it is to “learn the rules before you can break the rules”. Though his piece does leave me feeling “what’s the point the writing our essays then if it is promoting these myths of design that you are adamantly against and of which I am currently carrying out number 6!!?”

The main thing is he, and as the other articles seem to be highlighting in the Manifesto discourse, is wanting design to be applied to towards a more social, practical/ useful and ethical approach. It must open it’s doors to the public and try and engage them in these ethical debates, and become cultural design.

The worrying aspect is that this was written in 1975, and I keep thinking its touching on a very current issue. So if this was current back then why has it not seemed to change anything now? It’s rather baffling. Has the progression in technology thrown people’s idea of how things have progressed?

Would ‘dumbing-down’ design really make the changes in direction he is after?